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How we test

A verdict is only as good as the work behind it. Here is everything that happens between "that looks interesting" and a score out of 10 on one of our reviews.

Picture two air fryers on a counter. Same size, same price, both with a 4.7-star rating. One of them will crisp chicken thighs for a family of four in 22 minutes. The other will steam them for 30 and leave you scraping the basket. From the outside you can't tell which is which. That's the whole reason this page exists.

What follows is the method every one of our testers uses, in the same order, every time. It isn't secret and it isn't complicated. It just takes a lot of weeks.

Measuring air fryer food temperature with a probe thermometer
Probe in, timer running. Every cook gets logged, even the bad ones.

1. It starts with the primary goal

Before we buy anything, we write one sentence that answers a simple question: what does "best" actually mean for this product? We call it the primary goal, and it's the first thing you see on every card on our tests in progress page.

A few real examples from our current bench:

  • Cordless stick vacuums: which one cleans a whole 3-bedroom home, carpet and pet hair included, on a single charge.
  • Noise-cancelling earbuds: which one blocks the most engine noise on a long flight and stays comfortable for 6 hours.
  • Pellet and gas grills: which one holds a steady temperature through a 10-hour low-and-slow cook in cold weather.
  • Automatic pet feeders: which one never skips a meal or jams in 30 days of twice-a-day feeding.

The primary goal decides the winner. Everything else is a tiebreaker. That keeps us honest, because it's written before a single box arrives, so we can't move the finish line after we've fallen for a shiny feature.

2. The shortlist

We start wide. Best sellers at Target, Best Buy, Walmart and Amazon, brands growing fast, models that keep showing up in forums and Reddit threads, and every product you ask us about by email. That usually gives us 12 to 20 candidates.

Then we cut. Anything with a pattern of safety complaints, a recall, suspicious-looking reviews or no reachable customer support is out before we spend a cent. We also drop models that are about to be discontinued, because a great review of a product you can't buy helps nobody. What's left is usually 4 to 7 models, the ones a normal person is really choosing between.

3. We buy at retail, like you

Every test unit is bought with our own money from normal stores, at normal prices, shipped like any other order. We don't ask for review units and we don't test free samples sent in exchange for coverage.

Buying at retail also shows us what you'll see: how the box arrives, how long delivery takes, whether the manual makes sense and whether the "easy setup" really takes nine minutes or forty. Those details end up in the review.

All our testers live in the US, so we buy the model sold here, from the same stores you shop at, from Target and Best Buy to Costco and Home Depot. That means the US plug, the 120-volt motor and the model number you'll find on the shelf. Bedding comes in US sizes, temperatures are in °F and every price is in dollars.

Reading customer reviews on a laptop next to test notes
Reading hundreds of owner reviews, mostly the angry ones written after month six.

4. Weeks of real life

Our testers use the products in their own homes, on their own schedules. The vacuum does the Sunday clean after a birthday party in Dale's 1970s ranch in Toledo with a golden retriever mix. The air fryer makes dinner on a Tuesday in Tammy's kitchen in Columbus with two toddlers underfoot. The carry-on goes through gate sizers with Wayne, who connects through Charlotte or Atlanta on almost every trip. The feeder serves breakfast at 5:15 a.m. in Sheila's laundry room in Knoxville, with two rescue dogs and a tabby watching. The cooling pillow spends its nights in Rhonda's bed in Buffalo, logged by hand by a nurse who worked nights for 22 years.

Most tests run between 21 and 60 days. Short, simple products like power banks get three weeks. Anything with a battery, a filter, a foam core or a fabric that wears gets longer, because that's where cheap products give up. Smart rings and sleep trackers get up to 60 days, since a month of sleep data is barely enough to see a pattern.

Why so long?Batteries fade, filters clog and foam flattens. Most of that happens after week two. A product that looks perfect on day three can be a very different product on day thirty, and day thirty is when you're living with it.

5. The tools we measure with

Impressions matter, but numbers settle arguments. Every tester has the same basic kit, and a few categories get special tools.

ToolWhat we use it for
Sound level meterNoise in dB, always from 3 feet away, on the lowest and highest setting
Plug-in power meterReal power draw in watts and cost per use, on anything that plugs into the wall
Infrared thermometer and probe thermometersSurface temperature of pillows and toppers, grill and oven accuracy, cooking results
Kitchen scale (0.1 g)Pickup in the 50 g sand test, feeder portions, how much food a basket really holds
Digital caliper and steel tapeThreshold heights, bag dimensions, blade gaps, the stuff a spec sheet rounds off
Luggage scaleEmpty and packed weight of bags, weight of travel gear
Chest strap heart rate monitorReference for watches, rings and earbuds with heart rate sensors
Stopwatch and battery logsReal run time, charge time, time to a finished result
Irradiance meterReal output of red light panels at a real treatment distance

We repeat every key measurement at least three times and use the middle result, so one lucky run doesn't decide anything.

6. Scoring sheets and weights

Every category has its own scoring sheet, written before testing starts. The criterion tied to the primary goal always carries the biggest weight. The weights add up to 100, and value for money is always on the list. A product that's 5% better and costs twice as much rarely wins.

Here are six real examples of how the weights look.

Cordless and robot vacuums

CriterionHow we measure itWeight
Cleaning on a full charge (primary goal)50 g sand test on carpet, pet hair on rugs, whole-home run on one battery35
Hard floors and edgesRice, flour and cereal on oak and tile, edge pickup along baseboards15
Ease of emptying and cleaningSeconds to empty, hair wrap on the brush roll after 2 weeks15
NoisedB at 3 feet on normal and max10
Navigation or handlingThresholds crossed, obstacles avoided, weight in the hand on stairs10
Value for moneyPrice plus a year of filters, bags and brushes15

Kitchen appliances

CriterionHow we measure itWeight
Results on real dinners (primary goal)Same recipes on every model, timed, tasted blind by the family35
SpeedMinutes from cold start to food on the table15
CleanupMinutes to clean, dishwasher fit, stuck-on residue after 4 weeks15
Everyday usabilityControls, presets, how often we reached for the manual10
Energy and noiseWatt-hours per cook, dB at 3 feet10
Value for moneyPrice against the results and capacity15

Sleep

CriterionHow we measure itWeight
The goal of the test (cooling, alignment, comfort)Surface temperature after 1 hour, neck angle photos, nightly sleep logs35
Shape after 30 nightsHeight measured on day 1 and day 3020
Comfort across sleep positionsSide, back and stomach sleepers on the team15
WashabilityThree washes, then shrinkage and pilling checked10
Smell and off-gassingDay 1 and day 7, noted by two testers5
Value for moneyPrice against lifespan and warranty15

Health and recovery devices

CriterionHow we measure itWeight
Does it do what it claims (primary goal)Protocol written by Gary Szymanski, checked every two weeks35
Safety and comfortSkin marks, soreness, pressure over 20 minutes20
Ease of daily useCould the tester keep it up for the full test?15
Battery and noiseMinutes per charge, dB at 3 feet10
Evidence behind the claimsWhat the published research supports, and what it doesn't5
Value for moneyPrice against what it actually delivers15

Tech and travel

CriterionHow we measure itWeight
Real-world performance (primary goal)Noise blocking in flight, GPS against a known track, bin fit on real planes35
Battery claims against real lifeTimed from 100% to shutdown on a typical day20
Comfort and portabilityHours worn, grams carried15
DurabilityScratches, hinges, wheels and seams after weeks of travel10
Software and connectionDropouts, app bugs, update support5
Value for moneyPrice against the closest rival15

Outdoor and grills

CriterionHow we measure itWeight
Temperature control (primary goal)Swing in °F over a 10-hour cook, logged with probes35
Food resultsBurgers, steaks, a pork shoulder, a whole chicken20
Build and weather resistanceRust spots, loose bolts, lid seal after weeks outdoors15
Assembly and cleanupMinutes to assemble, ash and grease handling10
Fuel costPellets or propane used per cook5
Value for moneyPrice against warranty and lifespan15

Each criterion is scored from 1 to 10, multiplied by its weight, and the total becomes the score out of 10 you see at the top of every review. We round to one decimal, and we don't round up to make a number look nicer.

7. How we read customer reviews

A few weeks with one unit can't show everything. Maybe we got a good one. So for every product we also read verified buyer reviews in bulk, usually 300 to 500 per model across two or three stores.

We don't care much about the 5-star reviews written the day the box arrived. The useful ones are the 1 and 2-star reviews written after months of use, and the 3-star ones where people explain what they'd change. We sort complaints into groups and count them. One angry review about a dead battery is bad luck. Forty of them describing the same failure after four months is a pattern.

If a pattern shows up, it counts against the score, even if our own unit survived. It can cost a product up to a full point, and when it's a safety issue, it takes the product out of the running entirely. We ignore complaints about shipping, gifts that arrived late and anything that's clearly about the store rather than the product.

8. The verdict and the review

When a test ends, we put the results next to the primary goal and ask one question: which product did the job best for a normal person at a fair price? That's the winner. Then the tester who lived with it writes the review, in their own words, with the numbers, the annoyances and the funny moments that happened along the way.

Every review says how long we tested, what we measured and who it's for, and just as clearly who it's not for. You can read all of them in our reviews.

What never affects the scoreCommissions, ads, free samples or how nicely a brand asks. Our store partners pay the same commission whatever our verdict, and no brand sees a review before it's published.

9. When we retest

Every review carries an "updated" date. We go back to a product when:

  • a new model or version comes out that changes the comparison
  • the price moves by more than about 20%, up or down
  • a firmware or app update fixes, or breaks, something we wrote about
  • readers report a problem we didn't see in our test
  • six months have passed on a popular pick, so we can check long-term wear

We keep the winning unit whenever we can, precisely for these follow-ups. The six-month check is often where the real story is. A hinge that squeaks, a battery that now lasts 70% of what it did, a pillow that's gone flat on one side. When that happens, the verdict changes and we say so on the page.

10. What happens to the products after the test

A test leaves us with a lot of stuff. Here's where it goes:

  • The winners stay with the tester for long-term follow-up, which is how we can tell you how something holds up after six months.
  • Working products that didn't win are cleaned, reset to factory settings and donated to local schools, family shelters and community centers. Pet products go to animal shelters, which have been very happy with a steady supply of feeders and litter boxes.
  • Broken products and anything unsafe are taken to certified electronics recycling, batteries separated.

We never return opened test units to the store for a refund, and we never resell them as new. You shouldn't end up with a product we've spent six weeks abusing.

Found something we missed?

Our readers are the biggest test panel we have. If a product you bought on our advice let you down, or you think we got a number wrong, tell us. Reader reports have sent more than one product back to the bench, and you can see what's on it right now in our tests in progress.

Do brands pay to be tested or reviewed?

No. We buy every product at retail and no brand can pay for a test, a review or a better score.

Are the products tested in the US?

Yes. Every tester on the team lives in the US, from Buffalo to Kansas City, and uses the American version of each product at home. We buy from US stores and quote prices in dollars.

Why do you only test 4 to 7 models at a time?

Because testing properly takes weeks. We'd rather test six products for 40 days than thirty products for an afternoon.

Can I suggest a product for a test?

Yes, please. Write to us with the exact model name and where you saw it. Many of our current tests started with a reader email.